Content Matters
Adapted from What Every Great Teacher Knows by R. Gibboney and C. Webb

Principle:
Every great teacher knows that essential content is knowledge of general social significance that is relevant to all students, whatever their abilities or interests.

Principle:
Every great teacher knows that content must be related to the needs of the local and regional community. It is intended to improve the quality of future living for both the community and the individual. Content must illuminate significant social issues.

Principle:
Every great teacher knows that content does not consist exclusively in information or data readily available in books, computers or other media. Rather, good content is subject matter that assists learners in their inquiry and their attempt to create meaning.

Facts taught as discrete, isolated items have little meaning and relevance for students, especially adult students who have a great many other things vying for their attention. While your discipline or course may be of compelling interest to you, do not assume that this is the case for your students. Choose important content and link it to your students.
There is considerable debate about "dumbing down" the curriculum in higher ed. Relate your choice of content back to Essential Questions to ensure that you are not contributing to this perception.