HA 270 Assignment

Instructions: Please read the article on page 391 entitled "Marketing Hospitality Web Sites." After reading the article, answer the following questions. Please submit your answers via Vista e-mail. Submit  your answers in a word processing document. Place your answer (T or F) after the question number (e.g., 1. F).  Attach the answer sheet to your e-mail.

 

  1. "Most requested pages" indicates visitor satisfaction.

    Your answer:
    True  False (type in answer on word processing document and attach answer sheet to e-mail) 

  2. The top entry page is always the home page.

    3. Your answer:
    True False 

  3. A well-conceived linking scheme eliminates dead ends, eases navigation, and highlights the site's offerings.

    4. Your answer:
    True False

  4. When visitors encounter errors at a Web site, they may leave and never return.

    5. Your answer:
    True False

  5. The "top paths through site" statistic is helpful in spotting trends and bad pages.

    6. Your answer:
    True False

  6. It is not important to have road signs directing visitors to popular Web site areas.

    7. Your answer:
    True False

  7. Road signs that are not clear have no impact on visitor paths.

    8. Your answer:
    True False

  8. The push approach sends information to users.

    9. Your answer:
    True False

  9. The push technique is the best approach.

    10. Your answer:
    True False

  10. Every Web site needs an e-mail link for communicating with visitors.

    11. Your answer:
    True False

  11. An autoresponder is part of an e-mail management system.

    12. Your answer:
    True False

  12. Most Web sites respond to e-mail in a timely manner.

    13. Your answer:
    True False

  13. Converting visitors into loyal customers includes frequently updated information, a simple purchase process, timesaving self-service options and solid, one-to-one customer service.

    14. Your answer:
    True False

  14. Crawlers create most search engine databases.

    15. Your answer:
    True False

  15. One of the best ways to increase traffic to Web sites is through registering with various portals.

    16. Your answer:
    True  False

  16. A page title has little impact on a Web site's ranking.

    17. Your answer:
    True False

  17. All search engines reference meta tags.

    18. Your answer:
    True False

  18. "Hotel" is a good page title.

    19. Your answer:
    True False

  19. Luxury hotel is a thoughtful keyword combination (met tag)for a Hyatt resort.

    20. Your answer:
    True False

  20. AOL.com/members/~hilton is an example of an effective URL.

    21. Your answer:
    True False

  21. Some search engines have foreign language editions.

    22. Your answer:
    True False

  22. Use automation submission software to register the URL with all search engines.

    23. Your answer:
    True False

  23. Directories and guides provide more targeted results.

    24. Your answer:
    True False

  24. Creative approaches free and otherwise, to promoting a Web site include banner advertising, reciprocal links, e-mail, and classified ads.

    25. Your answer:
    True False

  25. It would make sense for a hotel to have a reciprocal link with an oil company.

    26. Your answer:
    True False

  26. A banner's life span is fairly long.

    27. Your answer:
    True False

  27. To improve a Resort's banner's click-through percentage, consider placing it on sites with diverse audiences.

    28. Your answer:
    True False

  28. E-mail signature files are of little value.

    29. Your answer:
    True False

  29. Increasing Web traffic involves a number of factors and more than just creating a wonderful Web site.

    30. Your answer:
    True False