HRMHA100
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HA100 : The Class : Lodging

Lodging: History, Supply, Demand, and Structure

The following three chapters introduce you to management opportunities in the lodging industry, an industry that greatly impacts a country's economic, social, and cultural development. It contributes big time to national and local economies, in terms of employment and tax revenues. This first chapter (Chapter 6) traces the lodging industry's supply side (with its organizational structure), the demand side, and the link between these two: sales.

(For a graphical display of the interactions between these issues in the total tourism system, see Exhibit 6-1 on page 160 in your textbook)

Objectives:
1. Be able to explain the scope of the lodging industry and be able to list categories of lodging supply. (pp. 165-179)
2. Know how the hotel business is structured and organized. (pp. 179-186)
3. Understand the components of market demand and segments. (pp. 186-193)
4. Understand how personal sales links market segments with lodging products (pp. 193-197)

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Topics

This module is divided into 3 topics. To complete this Module successfully, please complete the topics in the order shown below:

  1. Lodging: History, Supply, Demand, and Structure
  2. Rooms Division
  3. Hotel Operations: Housekeeping, Maintence, & Engineering

Once you have completed this assignment, you should:

Go on to Module 4: Food and Beverage
or
Go back to The Class Page

E-mail Lenka Hospodka or call (928) 523-2845 (Lenka Hospodka)

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