1. An appropriate goal of all businesses, including businesses in the lodging industry, is:

a. to satisfy customer needs, wants, and expectations
b. to maximize profits for the business
c. to link business supply with customer demand
d. all of the above are appropriate goals of a business

A
B
C
D

2. Which of the following is NOT a component of the tourism system?

a. Marketing or communication to tourists
b. Transportation to and within the destination
c. Manufacturing operations at the destination
d. Shopping at the destination

A
B
C
D

3. The tourism marketing system is:

a. a system in which tourists are lured to a destination by use of exaggerated advertising
b. a system in which tourism supply can communicate their products and services to traveler demand only through advertising
c. a system in which tourism supply can communicate with traveler demand both directly and indirectly
d. none of the above statements are true

A
B
C
D

4. Which of the following is NOT a tourism marketing intermediary?

a. a wholesale tour operator selling to retail travel agents
b. a wholesale tour operator selling directly to the traveler
c. a retail travel agent selling to the traveler
d. a hotel selling directly to the traveler

A
B
C
D

5. Regarding the history of the lodging industry, which of the following is a TRUE statement?

a. the lodging industry is a relatively young industry
b. when business and economic activity increases, the lodging industry decreases
c. when there are major innovations in transportation, the lodging industry experiences major shifts in property types and locations
d. when business and economic activity decreases, the lodging industry
increases

A
B
C
D

6. Regarding the lodging industry and ecological and environmental issues, which of the following is a FALSE statement?

a. Two primary areas of environment concerns for the lodging industry are site pollution and internal operational ecological considerations
b. Site pollution is concerned with recycling of paper, materials, etc. and
disposal of waste products
c. Because of the cost of complying with environmental concerns, today there is a trend for the lodging industry to begin avoiding these issues
d. Both b and c above are FALSE statements

A
B
C
D

7. Ethics in the lodging industry is concerned with: (choose the FALSE statement)

a. the personal behavior of all lodging employees
b. issues such as the hiring of undocumented workers
c. development of a safe and congenial working environment
d. all of the above are TRUE statements

A
B
C
D

8. Globalization affects the growth of the lodging industry because,

a. international business and trade expansion generates more travelers, who in turn, demand more accommodations located around the world
b. competition among global hotel chains based in countries throughout the
world is intensifying
c. only a above is a reason for lodging industry growth
d. both a and b above are reasons for lodging industry growth

A
B
C
D

9. Which of the following category of property is the most recent innovation?

a. Airport hotels
b. Suburban hotels
c. Conference center hotels
d. City Center hotels

A
B
C
D

10. Regarding the form of business operational structure of hotels, which is the most prevalent form in the United States?

a. Independently owned and operated
b. Corporate owned and operated
c. Franchise affiliated
c. Hotel chain managed

A
B
C
D

11. A recent technology which assists in setting the best room pricing structures for a given period are known as:

a. frequent stay and pricing programs
b. upselling technology
c. yield management programs
d. integrated pricing technology

A
B
C
D

12. Advantages of franchising for the franchisee, includes all of the following EXCEPT:

a. marketing assistance
b. unlimited operating policy decisions by franchisee
c. site selection assistance
d. construction expertise

A
B
C
D

13. Why do different types of lodging properties evolve and come into being?

a. demand of travelers continually change and different types of properties
are built to satisfy these needs.
b. lodging property owners simply get bored with the same type of property and desire to own something different.
c. both a and b above are reason that property types evolve.
d. only a above is an explanation for property type evolution.

A
B
C
D

14. Travel end-user demand can be divided into which of the following segments?

a. business travel
b. pleasure travel
c. business group travel
d. all of the above are segments of travel end-user demand

A
B
C
D

15. Which of the following is NOT a reason that a group might demand accommodations at a hotel?

a. training meetings
b. as a base for an individual on vacation
c. conventions
d. as a base for touring a destination

A
B
C
D

16. Individuals or independent travelers demand hotel accommodations for

a. cultural purposes of travel
b. pleasure and recreational purposes of travel
c. all of the above are reasons for independent travel
d. none of the above are reasons for independent travel

A
B
C
D

17. Intermediary demand for lodging facilities includes all of the following EXCEPT:

a. travel agents
b. wholesale tour operators
c. meeting planners
d. individual tourists

A
B
C
D

18. The hotel sales and marketing department helps link lodging supply and traveler demand by: (choose the FALSE STATEMENT)

a. using sales people to directly talk with customers
b. using advertising to communicate with customers regarding the hotels products and services
c. making sure that the hotel product offered is the same as that expected by the customer

d. all of the above are ways to help link supply and demand

A
B
C
D

19. The most common title of a sales person in a hotel sales and marketing department is:

a. sales representative
b. sales director
c. sales manager
d. tour and travel sales person

A
B
C
D

20. Which of the following is the first step in the selling process used by the sales force in a hotel?

a. presentation and demonstration
b. prospecting and qualifying
c. follow-up
d. pre-approach and approach

A
B
C
D

21. Tourism supply is primarily attractions and the services that accommodate tourists.

True
False

22. Most lodging facilities in the United States have more than 75 rooms

True
False

23. All-Suite hotels were initially designed for families who were traveling with children and desired a residence-like property.

True
False

24. A franchise is a written agreement whereby the owner of a hotel employees an outside firm to operate and manage the owner's property.

True
False

25. A consortia is a business arrangement whereby independent hotels join this group and pay a fee; however, they retain their independent name and operations, while benefiting from the central reservations and marketing network of the consortia

True
False

26. Travel end-user demand, when segmented by purpose for travel, is a useful guide to assist lodging facilities in refining their products and services.

True
False

27. Travel demand can come from the end-user or travel marketing intermediaries.

True
False

28. Conventions and conferences are a subsegment of the pleasure/recreational/pleasure traveler demand segment

True
False

29. The hotel sales department is usually managed by a person with the title: Director of Marketing (DOM), Director of Sales (DOS), or Director of Sales & Marketing (DOS&M).

True
False

30. Marketing is more than a department in the hotel. It is also a philosophy that preaches that customer satisfaction is the primary ingredient for success of the lodging business and, thus ALL departments in the hotel must be synchronized in satisfying customer demand.

True
False

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