Topic 5: Hospitality Marketing

HA100 : The Class : Operations : Marketing : Hospitality Marketing

Hospitality Marketing

Marketing is one of the ingredients in a success of any business. In the hospitality industry we market products and services. This chapter is an introduction to basic marketing vocabulary and the importance of marketing to a business. Marketing influences your life every day - from the products you buy in the supermarket to the services you select to enjoy and use in your life and home.

Objectives:

1. To define what is marketing and the differences between products and services.

2. To introduce you to the elements of marketing - marketing mix.

3. To introduce you to the elements of market research, market strategy, market segmentation.

4. To introduce how pricing is determined and the factors that influence price of goods and services.

To complete this Topic successfully, please complete the following activities in the order shown below:

icon TEXTBOOK READING: Read pp.459 - 481

ON-LINE LESSON 1: Lesson

ASSIGNMENT 1: Assignment

GROUP ASSIGNMENT 1: Marketing Discussion

WEB ACTIVITY 1: Web Assignment

Once you have completed these activities you should:

Go on to Module 6: Career Opportunities
or
Go back to Introduction to Hospitality Operations

E-mail Claudia Jurowski
or call (928) 523-1705 (Claudia Jurowski)