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HA401 : The Class : Operations : Recreation : Marketing
Develop a resort marketing plan for a slow two week time period during a resorts high season. This slow down in expected business could be the result of a group cancellation, being sandwiched in between two major pieces of group business, or just an off time period. Identify potential target markets, pricing, and what media you would use to reach the target markets that you are after.
This is a minimum three page assignment double spaced. It should be e-mailed to me before you start Module 4.
E-mail ha401-c@jan.ucc.nau.edu
Once you have completed this module you should:
Go on to Module
4: Finance—Reveneus and Profitability
or
Go back to Topic 3: Recreation
E-mail Lloyd Shelton at Lloyd.Shelton@nau.edu
or call (928) 527-7518
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