HA401
: Overview
Overview
Module 1:
Introduction and History
Topic 1:
Introduction to Resorts and Resort Destinations
Topic 2:
Resort History
Module 2:
Operations, Providing Memorable Experiences
Topic 1:
Rooms and Guest Service
Topic 2:
Food and Beverage
Topic 3:
Meetings and Group Business
Topic 4:
Recreation and Activities
Module 3:
Resort Marketing
Topic 1:
Foundations of Marketing
Topic 2:
The Leisure Philosophy
Topic 3:
Selling Resort Properties
Module 4:
Finance -- Revenues and Profitability
Topic 1:
Foundation of Financial Analysis
Topic 2:
The Profit and Loss Statement
Topic 3:
Developing Pro-formas
E-mail Lloyd Shelton at
Lloyd.Shelton@nau.edu
or call (928) 527-7518
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Northern Arizona University
ALL RIGHTS RESERVED
