Topic 3: Survey Research Part III: Many Happy Returns: The Cover Letter and Non-Response

To close out our survey research discussion, dear cyber-partners, we'll take a look at the following topics:

• Elements of a "good" survey cover letter;
  
• Non-response - the specific reason why it is problematic in research and what can be done to (hopefully) increase the response rate

To complete this Topic successfully, please complete the following activities in the order shown below:

ON-LINE READING 1: Electronic Textbook: "Many Happy Returns"

WEB ACTIVITY 1: Critique a Cover Letter

ASSIGNMENT 1: Compose a Cover Letter

Go on to Topic 4: The Reliability and Validity of the Survey
or
Go back to Survey Research

E-mail M. Dereshiwsky at statcatmd@aol.com
Call M. Dereshiwsky at (520) 523-1892

Copyright © 1999 Northern Arizona University
ALL RIGHTS RESERVED