Topic 2: Survey Part II



	EDR720 : The Class : Survey Research : Survey Part II

Topic 2: Survey Research Part II: Ask and You Shall Receive: Types of Response

We're in the middle of our 'survey trilogy,' research cyberfans! This time out, we'll take a look at some alternative types of SELECTED RESPONSE or FORCED- CHOICE questions. (For a more general discussion of how these differ from the other, open-ended type, please see the previous chapter, Survey Research, Part One. Also, if any of you would like copies of the related interviewing material from our qualitative modem course, and you don't already have it ... well, our current packet title says it all! "Ask and ye shall receive!")

We'll start out with some tips for constructing questionnaire items. ***: I USE THE TERMS 'SURVEY' AND 'QUESTIONNAIRE' INTERCHANGEABLY. Next, we'll take a look at two general 'families' of popular survey item formats and the relative tradeoffs inherent in each one.

To complete this Topic successfully, please complete the following activities in the order shown below:

ON-LINE READING 1: Electronic Reading: Survey Research - Part II

ASSIGNMENT 1: One Minute Paper on the Electronic Textbook Reading

ASSIGNMENT 2: Create Likert-Scaled Survey Items

Once you have completed these activities you should:

Go on to Topic 3: Survey Research Part III: Many Happy Returns: The Cover Letter and Non-Response
or
Go back to Survey Research

E-mail M. Dereshiwsky at statcatmd@aol.com
Call M. Dereshiwsky at (520) 523-1892