PRM 383 Community & Commercial Recreation Management Test #1

Charles Hammersley, Ph.D.

Select or fill in the best answer for each item below and then click "submit" to send your answers. Spelling counts in the short answer items. Please be sure to include your correct e-mail address in the test. I will personally review each test for any grading errors and contact you if any grade corrections are made to your test.

  1. When price and quantity of the producer matches the demand by the purchaser, is the definition for:
  2. Your answer:
    critical mass
    market equilibrium
    supply
    demand


  3. Most business revenues are from _________ customers.
  4. Your answer:
    potential
    existing
    tourists
    new


  5. The leisure market relies on _________ ________ of consumers.
  6. Your answer:
    discretionary spending
    seasonal nature
    multiplier effect
    consumer substitution


  7. The riskiest and least successful form of innovation is the:
  8. Your answer:
    incongruity
    bright idea
    new knowledge
    unexpected


  9. The age group with the highest per capita discretionary income is:
  10. Your answer:
    single working women
    young urban professionals
    senior citizens
    teenagers


  11. The higher the "multiplier", the ____________ the impact of tourism on the local economy.
  12. Your answer:
    no change
    higher
    inverse
    lower


  13. Trying to capture an entire market by being first with an innovation, is an example of:
  14. Your answer:
    changing value and characteristics
    Fustest with the mostest
    ecological niche
    Hit'em where they ain't


  15. An "incongruity" is:
  16. Your answer:
    when facts do not change but meanings do.
    an unexpected success of a company's product or service.
    a discrepancy between an existing situation and "what ought to be."
    perfecting a process that already exists.


  17. An entrepreneurial strategy that aims at control of a small segment of a market is called:
  18. Your answer:
    Ecological niche
    Changing value and characteristics
    Hit'em where they ain't
    Fustest with the mostest


  19. The most often cited barriers to participation are lack of:
  20. Your answer:
    health and friends
    time and money
    time and skill
    money and interest


  21. Based on a zero sum market, the potential market share of a 250 room resort in a 1000 room market, would be:
  22. Your answer:
    25%
    15%
    20%
    30%


  23. The natural tendency of goods and service providers in a free market economy to maximize financial returns by gradually increasing thier prices, is the definition of:
  24. Your answer:
    deflation
    inflation
    reflation
    supply


  25. The respending of new money in the local economy is called:
  26. Your answer:
    gravity
    tourism
    multiplier effect
    critical mass


  27. According to the 80/20 rule ___% of the customers, account for ___% of the business's revenues.
  28. Your answer:
    20/80
    20/20
    60/40
    80/20


  29. The provision of recreation-related products or services by private enterprise for a fee, with the long term intent of being profitable, is the definition for:
  30. Your answer:
    commercialized public recreation
    entrepreneurial recreation
    commercial recreation
    public quasi-commercial recreation


  31. The provision of selected recreation related products or services by a governmental organization in a commercial manner, with much or all of the costs covered by fees, charges or other non-tax revenues, is the definition for:
  32. Your answer:
    public quasi-commercial recreation
    commercialized public recreation
    commercial recreation
    entrepreneurial recreation


  33. The actions of a recreation related organization that searches for trends and changes in its environment, then brings together and manages resources to exploit these changes as an opportunity , is the definition for:
  34. Your answer:
    commercial recreation
    commercialized public recreation
    public quasi-commercial recreation
    entrepreneurial recreation


  35. The industry classification type that is primarily concerned with the movement of people is called:
  36. Your answer:
    Facilitators/transporation
    Travel/transportation
    Travel/hospitality
    Local commercial recreation


  37. The superstars of entrepreneurship that require a long lead time to bring to the marketplace is:
  38. Your answer:
    bright idea
    incongruities
    new knowledge
    process need


  39. The most reliable and most predictable externally oriented source of innovation is:
  40. Your answer:
    the unexpected
    demographics
    process need
    incongruities


  41. A source of innovation that starts small and appeals to a very specific market is:
  42. Your answer:
    process need
    the unexpected
    new knowledge
    changes in perception


  43. An industry, which has the primary function of providing retail products, entertainment and recreation programs for people in their home communities, is called:
  44. Your answer:
    recreation businesses
    hospitality
    local commercial recreation
    travel/transporation


  45. The Grand Canyon Bed and Breakfast Inn would be included in which industry classification "type?"
  46. Your answer:
    local commercial recreation
    facilitators
    hospitality
    tourism


  47. A source of innovation which searches for a flaw in the basic nature of the industry, one usually dominated by several large companies is:
  48. Your answer:
    industry and market structure
    process needs
    incongruities
    the unexpected


  49. A task focused source of innovation that perfects a process that already exists is:
  50. Your answer:
    process needs
    the unexpected
    new knowledge
    bright idea


  51. Spending local money outside the local economy is called:
  52. Your answer:


  53. The extent to which recreation activities can be interchanged in order to satisy the users motives and desires is called:
  54. Your answer:


  55. A term to describe when a small change in price causes a large change in demand, is:
  56. Your answer:


  57. One who takes responsibility for creating innovation of any kind within an organization is called an:
  58. Your answer:


  59. Development on or below ground is called:
  60. Your answer:


  61. A mathmatical model to predicts the amount of travel from a particular origin to a particular destination and to estimate the economic activity involved in that travel experience, is called:
  62. Your answer:


  63. If the local movie theater increases its ticket prices from $5 to $10 per person but continues to sell essentially the same number of tickets, the price would be considered:
  64. Your answer:


  65. The quantity of a product or service that consumers will buy at a given price at a given point in time is the definition for:
  66. Your answer:


  67. Providing the best product or service at all times is the definition for:
  68. Your answer:


  69. The largest market segment with high discretionary income is professional adults in the ______ year age range:
  70. Your answer:


  71. The first component of the "recreation experience" is:
  72. Your answer:
    travel
    on-site activity
    planning/anticipation
    recollection


  73. An example of the "facilitators" industry type would be local:
  74. Your answer:
    restaurants
    chamber of commerce
    hotels
    retail stores


  75. A business must achieve a certain stage of development to optimize its revenue and the recreation experience for consumers, is the definition for:
  76. Your answer:
    multiplier effect
    critical mass
    feasibility study
    gravity effect


  77. Constraints to participation in recreation activites such as lack of knowledge, lack of skills, and lack of interest are:
  78. Your answer:
    extra-personal
    intra-personal
    interpersonal
    stuctural


  79. A hurricane striking a tourist area would be an example of which type of challenge in commercial recreation?
  80. Your answer:
    cyclical nature
    seasonal nature
    intermittent nature
    activity nature


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