The form of financing which requires an entrepreneur to give up a portion of ownership in return for the funds to start a business is called:
Your answer:
equity financing
debt financing
personal sources
leverage financing
An association of two or more persons as co-owners, each with unlimited liability, is the definition for:
Your answer:
general partnership
subchapter S corporation
limited partnership
sole proprietorship
The most expensive and complex form of business organization is:
Your answer:
limited partnership
sole proprietorship
general partnership
corporation
The form of business organization where "Individuals that invest money or property, but do not share in the management of the company" are:
Your answer:
general partnership
limited partnership
corporation
sole proprietorship
According to the textbook, the most frequent reason for business failure is the manager's lack of ...
Your answer:
Securing money to start a business through a loan is called:
Your answer:
debt financing
equity financing
personal sources
venture capital financing
All of the following would be sources of equity financing EXCEPT:
Your answer:
limited partnership
venture capital firms
banks
public stock offerings
When a consumer buys directly from an airline, the airline would be considered what type of distribution channel?
Your answer:
consumer
producer
retailer
wholesaler
Which distribution channel is used where a charter company buys through a travel company before selling to the consumer?
Your answer:
wholesaler
retailer
producer
consumer
A charter company that purchases a block of seats and then resells them is called a:
Your answer:
All of the following are steps where a business can find ways to increase its profits EXCEPT:
Your answer:
operating expenses
marketing
sales
cost of goods
The most successful way to differentiate is to:
Your answer:
offer new product/service features
provide whatever makes the most difference as perceived by the consumer
increase product/service quality
offer consumer credit
The simpliest and least expensive form of business organization is:
Your answer:
subchapter S corporation
sole proprietorship
corporation
limited partnership
Going to a movie instead of playing miniature golf is an example of what type of competition:
Your answer:
created need
marketing
product
brand
If you are operating a rafting business, other rafting companies in your area would be considered what type of competition?
Your answer:
market
local
product
brand
A group of people with some common characteristics that make a difference in their purchasing behavior, is the definition for:
Your answer:
market segment
market demographics
transference
market mix
All of the following are considerations for market positioning EXCEPT:
Your answer:
competitive analysis
market segment benefit analysis
sociodemographic analysis
internal anaylsis
A decision process that helps decide the best product/service niche and marketing strategy for a given business, is the definition for market:
Your answer:
positioning
demand
segment
mix
A statement that it takes 20,000 people to support a swimming pool, is an example of what type of demand projection?
Your answer:
trend analysis
comparable project methods
participation rate projection
application of standards
If a national survey reports that 8% of American adults downhill ski and your city has 50,000 adults, what is the number of projected potential skiers in your city?
Your answer:
All of the following are advantages of external funding EXCEPT:
Your answer:
allows for quick business start up
distributes part of the risk to investors
allows for a larger financial base
cost of financing
Owning a McDonalds Restaurant is what type of alternative to starting a new business?
Your answer:
public-commercial cooperative venture
buying an existing business
franchise
small business incubator
The margin on sales is based on net sales less:
Your answer:
returned merchandise
cost of goods sold
debt service
sales of merchandise
The percentage of the overall market for a particular product/service that a business hopes to gain, is the definition for market:
Your answer:
projection
demand
share
mix
A statement that summarizes the financial activity of the organization over a specific period of time, usually a month, a quarter, or a year is a:
Your answer:
profit statement
income statement
cash flow statement
balance sheet
A financial statement that shows the difference between revenues and expenses for a monthly or quarterly period, is a:
Your answer:
loss statement
balance sheet
cash flow statement
income statement
Compute the number of hours of bicycle rentals that are needed to break even: Revenues (bike rentals $24,300); Expenses (rent $1,000; wages $3,100; utilities $563; taxes $1,200; variable costs $1.25; and rental price $5/hr). Round to the nearest whole number.
Your answer:
1,342
1,726
853
1,563
Rent or mortgage payments are considered:
Your answer:
market costs
equity costs
fixed costs
variable costs
Expenses that increase or decrease depending upon how many customers use the product/service, is the definition for:
Your answer:
fixed costs
equity costs
variable costs
overhead costs
The ability to generate enough cash to pay the bills, is the definition for:
Your answer:
Calculate the price of a pair of in-line skates using a 200% markup based on a wholesale price of $45.
Your answer:
$45
$90
$135
$180
Calculate the retail price of a beach bike, if you want a profit margin of 75% and the cost of the bike is $125.
Your answer:
$247.50
$298.75
$218.75
$245.46
A pricing strategy which allows consumers to segment themselves based upon their needs and willingness to pay is called:
Your answer:
price fencing
price penetration
rates by product characteristics
single rate pricing
Price increases will improve the margin on sales, provided that the cost of goods:
Your answer:
fluctuates
increases
remains constant
multiplies
Sales - Cost of Goods = Margin on Sales - Operating Expenses =
Your answer:
All of the following are components of "marketing mix" EXCEPT:
Your answer:
purchasing
product
place
price
Calculate the cumulative cash flow for February given the following information: Jan. cum. cash flow (-$2,900); February. Net Revenue (15,600); Expenses ($14,900).
Your answer:
-$700
-$2900
-$3200
-$2,200
The simpliest and most popular form of pricing is:
Your answer:
penetration
markup
skimming
fencing
The pricing strategy of charging higher fees for peak demand and lower fees for off peak hours is:
Your answer:
variable cost
penetration
discount
single-rate
A news report about your business is an example of what type of promotion?
Your answer:
publicity
personal selling
sales promotion
advertising