PRM 383 Community & Commercial Recreation Test 2

Charles Hammersley, Ph.D.

Select or fill in the best answer for each item below and then click "submit" to send your answers. Spelling counts in the short answer items. Please be sure to include your correct e-mail address in the test. I will personally review each test for any grading errors and contact you if any grade adjustments are made.

  1. The form of financing which requires an entrepreneur to give up a portion of ownership in return for the funds to start a business is called:
  2. Your answer:
    equity financing
    debt financing
    personal sources
    leverage financing


  3. An association of two or more persons as co-owners, each with unlimited liability, is the definition for:
  4. Your answer:
    general partnership
    subchapter S corporation
    limited partnership
    sole proprietorship


  5. The most expensive and complex form of business organization is:
  6. Your answer:
    limited partnership
    sole proprietorship
    general partnership
    corporation


  7. The form of business organization where "Individuals that invest money or property, but do not share in the management of the company" are:
  8. Your answer:
    general partnership
    limited partnership
    corporation
    sole proprietorship


  9. According to the textbook, the most frequent reason for business failure is the manager's lack of ...
  10. Your answer:


  11. Securing money to start a business through a loan is called:
  12. Your answer:
    debt financing
    equity financing
    personal sources
    venture capital financing


  13. All of the following would be sources of equity financing EXCEPT:
  14. Your answer:
    limited partnership
    venture capital firms
    banks
    public stock offerings


  15. When a consumer buys directly from an airline, the airline would be considered what type of distribution channel?
  16. Your answer:
    consumer
    producer
    retailer
    wholesaler


  17. Which distribution channel is used where a charter company buys through a travel company before selling to the consumer?
  18. Your answer:
    wholesaler
    retailer
    producer
    consumer


  19. A charter company that purchases a block of seats and then resells them is called a:
  20. Your answer:


  21. All of the following are steps where a business can find ways to increase its profits EXCEPT:
  22. Your answer:
    operating expenses
    marketing
    sales
    cost of goods


  23. The most successful way to differentiate is to:
  24. Your answer:
    offer new product/service features
    provide whatever makes the most difference as perceived by the consumer
    increase product/service quality
    offer consumer credit


  25. The simpliest and least expensive form of business organization is:
  26. Your answer:
    subchapter S corporation
    sole proprietorship
    corporation
    limited partnership


  27. Going to a movie instead of playing miniature golf is an example of what type of competition:
  28. Your answer:
    created need
    marketing
    product
    brand


  29. If you are operating a rafting business, other rafting companies in your area would be considered what type of competition?
  30. Your answer:
    market
    local
    product
    brand


  31. A group of people with some common characteristics that make a difference in their purchasing behavior, is the definition for:
  32. Your answer:
    market segment
    market demographics
    transference
    market mix


  33. All of the following are considerations for market positioning EXCEPT:
  34. Your answer:
    competitive analysis
    market segment benefit analysis
    sociodemographic analysis
    internal anaylsis


  35. A decision process that helps decide the best product/service niche and marketing strategy for a given business, is the definition for market:
  36. Your answer:
    positioning
    demand
    segment
    mix


  37. A statement that it takes 20,000 people to support a swimming pool, is an example of what type of demand projection?
  38. Your answer:
    trend analysis
    comparable project methods
    participation rate projection
    application of standards


  39. If a national survey reports that 8% of American adults downhill ski and your city has 50,000 adults, what is the number of projected potential skiers in your city?
  40. Your answer:


  41. All of the following are advantages of external funding EXCEPT:
  42. Your answer:
    allows for quick business start up
    distributes part of the risk to investors
    allows for a larger financial base
    cost of financing


  43. Owning a McDonalds Restaurant is what type of alternative to starting a new business?
  44. Your answer:
    public-commercial cooperative venture
    buying an existing business
    franchise
    small business incubator


  45. The margin on sales is based on net sales less:
  46. Your answer:
    returned merchandise
    cost of goods sold
    debt service
    sales of merchandise


  47. The percentage of the overall market for a particular product/service that a business hopes to gain, is the definition for market:
  48. Your answer:
    projection
    demand
    share
    mix


  49. A statement that summarizes the financial activity of the organization over a specific period of time, usually a month, a quarter, or a year is a:
  50. Your answer:
    profit statement
    income statement
    cash flow statement
    balance sheet


  51. A financial statement that shows the difference between revenues and expenses for a monthly or quarterly period, is a:
  52. Your answer:
    loss statement
    balance sheet
    cash flow statement
    income statement


  53. Compute the number of hours of bicycle rentals that are needed to break even: Revenues (bike rentals $24,300); Expenses (rent $1,000; wages $3,100; utilities $563; taxes $1,200; variable costs $1.25; and rental price $5/hr). Round to the nearest whole number.
  54. Your answer:
    1,342
    1,726
    853
    1,563


  55. Rent or mortgage payments are considered:
  56. Your answer:
    market costs
    equity costs
    fixed costs
    variable costs


  57. Expenses that increase or decrease depending upon how many customers use the product/service, is the definition for:
  58. Your answer:
    fixed costs
    equity costs
    variable costs
    overhead costs


  59. The ability to generate enough cash to pay the bills, is the definition for:
  60. Your answer:


  61. Calculate the price of a pair of in-line skates using a 200% markup based on a wholesale price of $45.
  62. Your answer:
    $45
    $90
    $135
    $180


  63. Calculate the retail price of a beach bike, if you want a profit margin of 75% and the cost of the bike is $125.
  64. Your answer:
    $247.50
    $298.75
    $218.75
    $245.46


  65. A pricing strategy which allows consumers to segment themselves based upon their needs and willingness to pay is called:
  66. Your answer:
    price fencing
    price penetration
    rates by product characteristics
    single rate pricing


  67. Price increases will improve the margin on sales, provided that the cost of goods:
  68. Your answer:
    fluctuates
    increases
    remains constant
    multiplies


  69. Sales - Cost of Goods = Margin on Sales - Operating Expenses =
  70. Your answer:


  71. All of the following are components of "marketing mix" EXCEPT:
  72. Your answer:
    purchasing
    product
    place
    price


  73. Calculate the cumulative cash flow for February given the following information: Jan. cum. cash flow (-$2,900); February. Net Revenue (15,600); Expenses ($14,900).
  74. Your answer:
    -$700
    -$2900
    -$3200
    -$2,200


  75. The simpliest and most popular form of pricing is:
  76. Your answer:
    penetration
    markup
    skimming
    fencing


  77. The pricing strategy of charging higher fees for peak demand and lower fees for off peak hours is:
  78. Your answer:
    variable cost
    penetration
    discount
    single-rate


  79. A news report about your business is an example of what type of promotion?
  80. Your answer:
    publicity
    personal selling
    sales promotion
    advertising


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