HA405 : The Class : Customer Management : Motivation : Motivation

(P2, S4, T1)

Phase 2:  SUPPLY AND DEMAND STRATEGY

Step 4: Customer Management

Topic 1:  Understand Buyer Motivation

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Audio 1:          Welcome to Topic 1or read Transcript.

Text Reading : "Competitive Advantage By Creating 'Value' Within The Customer's Buying Process"

Online Lesson:  None

Web Activity 1:  None

Group Activity1: (20 Points) AFTER reading ALL assignments:  Text, Online Lessons, & Web Activities - DISCUSSION:

                               GO TO VCC: Customer Motivation

HomeworkAssignment 1: (20 Points). Synthesis Question, P2, S4, T1

Project Assignment 1: "Interview Project" - Click Here for Specifications

Check Your Grade:  WEB CLASS

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