Delivering the Message

This lesson is presented as a PowerPoint presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" to return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Chapter 7: Delivering Messages

A Strong Strategy Enhances Advertising

A Strong Strategy Enhances Advertising con't

Searching for the Big Idea

Searching for the Big Idea Con't

Finding the Big Idea

Creative Formats - Young Technique

Creative Formats - Young Technique Con't

Koestler's Approach

Koestler's Approach Con't

deBono's Lateral and Vertical Thinking Approach

deBono's Lateral and Vertical Thinking Approach Con't

de Bono's Lateral Thinking

de Bono's Lateral Thinking Con't

Gordon's Synectics

Gordon's Synectics Con't

Guidelines for Print Creative

Guidelines for Print Creative Con't

Guidelines for Radio Creative

Guidelines for Radio Creative Con't

Guidelines for Television Creative

Guidelines for Television Creative Con't

Evaluating Ad Executions

Testing Advertisements

When to Test in Pretesting Phase

What Testing Can Measure

What Testing Can Measure Con't

Pretesting Methodologies

Pretesting Methodologies Con't

Methodologies Con't

Limitations of Pretesting

Limitations of Pretesting Con't

Pretesting Services

Pretesting Services Con't

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

Web site created by the NAU OTLE Faculty Studio

Delivering the Message

Start the Slide Show

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