Syllabus
Class
Campaigns
Advertising
Web 2
Communication
Library
Instructor
Help
Web Assignment 2: More on Lateral and Creative Thinking
To complete this assignment successfully, you should:
- Read the assignment carefully
- Open and study the links
Your textbook touched on the role of creative thinking in advertising. Below are links that have been selected to enhance your knowledge of creative thinking ... and perhaps improve your creative thinking abilities.
More on Edward deBono and lateral thinking
The deBono Six Thinking Hats Technique.
Some resources to make you a more creative thinker!
Some practice puzzles which require lateral thinking.
Lateral Thinking Puzzles
Assignment: Go back to the Creative Thinking Techniques link and click on the
techniques
that interest you and read about them. Then choose one topic that
appeals to
you most. In the form below, briefly describe the technique and give
an example
of how you might apply it when developing a creative strategy in
advertising. This assignment is due on 2/17/98.
Send E-mail to
Prof. Rich Lei.
or call (520) 523-2490
