Syllabus
Class
  Campaign
    Budgeting
      Lesson
Communication
Library
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Budgeting for Advertising and Marketing Communications

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

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Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Chapter 5: Budgeting for Advertising and Marketing Communications

“I know I waste half of my advertising dollars...I just wish I knew which half.”

Inside-Out Planning for Budget

The Financial Aspect of Marketing

Economic Factors

Advertising and Sales Relationship

Advertising and Sales Relationship Con’t

Understanding An Operating Statement

Understanding An Operating Statement Con’t

Typical Distribution Patterns

Typical Distribution Patterns Con’t

Response Curves

Response Curves Con’t

Ad Budget Methodologies

Ad Budget Methodologies Con’t

Advertising to Margin

Case Rate

Competitive Comparisons

Competitive Comparisons Con’t

Task/Objective Method

Notes of Budgeting

Notes of Budgeting Con’t

Outside-In Budgeting

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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Budgeting for Advertising and Marketing Communications

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