Slide 17 of 22
Four Value Enhancement Tactics Con't
- in -pack (like Crackerjack prize) is packed in the product
- on-pack (a pen shrink wrapped on a can of spray starch) used when in pack is
impractical
- near-pack where the incentive is nearby but can't be put in or on the
product. These are generally delivered via a display unit near where the product
is purchased