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 Campaigns
  Strategy
    Group 1
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Group Assignment 1: Situation Analysis, Part II

To complete this assignment successfully, you should:

  1. Study the assignment carefully
  2. Complete the assignment as directed


Before going into the Virtual Conference Center, do the two steps below to prepare for working in your group.

1. Open and read the my Instructions for Interpreting Simmons data.
2. Open the Simmons data file.

When you have looked at the Simmon's data, go into the Virtual Conference Center and work in groups on Part II of the Situation Analysis, "The Consumer Profile" portion of the assignment.

You should now:

Go back to Strategy: The Key to a Successful Campaign
or
Go on to Web Assignment 1


Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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