Evaluating Advertising on the Web

1. Open the link below to explore how one company is evaluating advertising effectiveness on the web. Click on "Nielsen/I/Pro/Audit" and Nielsen I/pro AdResults to get an overall impression of the services offered. In the form below, write one paragraph comparing web auditing strategies to those used in more traditional advertising. What advantage does the web have over traditional forms of advertising in terms of tracking reach and frequency? This assignment is due on April 14, 1998.

Ad auditing on the web.

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