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Media Contact Points

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

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Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Chapter 13 - Media Contact Points

Efficiency versus Effectiveness

Efficiency versus Effectiveness Cont'd

Venue

Whittle Channel One

Turner's Efforts

Turner's Efforts Cont'd

Personal Media Network

Personal Media Network Cont'd

Understanding Reach

Understanding Reach Cont'd

Understanding Frequency

Understanding Frequency Continued

Strengths and Weaknesses of Television

Strengths and Weaknesses of Television Continued

Strengths and Weaknesses of Magazines

Strengths and Weaknesses of Magazines Cont'd

Strengths and Weaknesses of Radio

Strengths and Weaknesses of Radio C'd

Strengths and Weaknesses of Newspapers

Strengths and Weaknesses of Newspapers Cont'd

Other Media

PPT Slide

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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Media Contact Points

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