Selecting Media for Grandma Lily

1. For the purposes of this assignment your client is Grandma Lily's gourmet cookie company. a well-established company with a well-recognized brand identity. Grandma Lily's has just come out with a chocolate-dipped biscotti cookie product which they hope to sell to the young, busy professionals. They have approved a budget of $100,000 for the first stage of their advertising campaign in Arizona.

From the linked page below, select five magazines that you think would best reach your target audience for Grandma Lily's new product. Determine the total cost to run two ads in each magazine. Detail your answer in the form below. This assignment is due on April 9, 1998.

Magazine Media Data

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