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Syllabus
Class
 Evaluation
  Selling
   Web Assignment 1
Communication
Library
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Keith Reinhard and the McDonald's Account

To complete this assignment successfully, you should:

  1. Read the assignment carefully
  2. Open and study the links

1. On pages 340-341 of your textbook, Keith Reinhard, chairman of DDB Needham gives a set of guidelines for selling creative ideas to clients. For more insight on how Mr. Reinhard sells a client, open the link below.

Reinhard and McDonald's.

Once you have completed the activity, you should:

Go back to Selling the Management on the Campaign Plan
or
Go on to Web Assignment 2

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490
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