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Field Trip to the Grocery Store

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1. Field Trip: Grocery Store Assignment.
Visit a grocery store, noting the following information. Prepare a report on your observations and e-mail it to me. This assignment is due on 1/29/98

Observe the following:
- category size in linear feet (rows and shelves)
- leading brands
- lead set membership
- positioning of leading brand on shelf
- special promotions and consumer offers
- any off-shelf merchanizing (e.g., displays)
- pricing and price segments (high/medium/low

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Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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