Syllabus
Class
Process
Planning
Communication
Library
Instructor
Help
Advertising Planning
To successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown.
TEXTBOOK READING: Chapter 2, pages 27-60.
ON-LINE LESSON: Advertising
Planning.
GROUP ASSIGNMENT 1: Find Your
Team and Introduce Yourself
WEB ACTIVITY 1: Cookies on the
Web
Once you have completed each of the above tasks, proceed to Consumer Behavior
Send E-mail to
Prof. Rich Lei.
or call (520) 523-2490
