Syllabus
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Research
Assignment 2
Communication
Library
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Consumer Research Questionnaire

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1. Identify areas which could be the basis for a questionnaire for the cookie category. The purpose of this instrument is to find out about brand use, likes and dislikes, how many cookie products are consumed per month and the demographic profile of users. Administer the questionnaire and compile your results. Now
access Simmons data for the cookie category. How do your primary research conclusions match with the secondary information from Simmons? Respond using the form below. This assignment is due on 1/29/98

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Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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