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Group Assignment 1: Creative Strategy Assignment, #1, #2

To complete this assignment successfully, you should:

  1. Study the assignment carefully
  2. Complete the assignment as directed


This assignment is to be completed at the end of the entire module, at the end of Topic 4. Please go to the Creative Strategy page now to read what this assignment entails. Like the Situation Analysis assignment, you will work in teams in the Virtual Conference Center. You must begin working on this now to be able to complete it at the end of the module. Due date: March 31, 1998.

You should work on #1 and #2 of the assignment now, the key facts statement and the definition of the primary advertising problem.


Once you have completed the activity, you should:

Go back to Channel Messages and Trade Incentives
or
Go on to Web Assignment 1

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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