Syllabus
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 Relationships
  Direct
Communication
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Direct Marketing: Building Relationships

To complete this Topic successfully, please complete the following activities in the order shown below:

TEXTBOOK READING: Chapter 11, pp.251-280

ON-LINE LESSON: Direct Marketing: Building Relationships

ASSIGNMENT 1: Direct Mail Assignment

GROUP ASSIGNMENT 1: Creative Strategy Assignment, #4

WEB ACTIVITY 1: Database Marketing

Once you have completed all of the activites in this topic, you should go on to Retaining Customers

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490