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Web Assignment 1: Database Marketing

To complete this assignment successfully, you should:

  1. Read the assignment carefully
  2. Open and study the links

Your textbook discusses the relatively new Outside-In strategy, Database Marketing. Open the two links below and read the two case studies on the use of database marketing. When you are finished, write a short essay explaining the benefits and drawbacks of this type of marketing. Use examples from the case studies below to illustrate your points. Submit your essay using the form below.

Safeway Savings Club

Bose database

For grading purposes, please provide the following information:

Your Name:
Your Email address:

Once you have filled in all of the areas above, click the Send the assignment button below to send the assignment to the instructor.

  

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490
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