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  Relationships
    Marketing
      Lesson
Communication
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Public Relations: A Complement to Traditional Advertising

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

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After you have viewed the PowerPoint Lesson, you should go on to Assignment 1

Advertising and PR: Share Differences and Similarities

Corporate and Marketing Public Relations

Corporate and Marketing Public Relations Con't

Goals of Public Relations

Tools and Tactics Used by PR Practitioners

Tools and Tactics Used by PR Practitioners Con't

Tools Con't

Planning Public Relations Activities

PPT Slide

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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Public Relations: A Complement to Traditional Advertising

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