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Retaining Customers


To complete this Topic successfully, please complete the following activities in the order shown below:

TEXTBOOK READING: Chapter 12, pp.281-290

ON-LINE LESSON: Retaining Customers

GROUP ASSIGNMENT 1: Creative Strategy Assignment, #5

WEB ACTIVITY 1: Point-of-Sale Promotions

This is the last topic in this module. Once you have completed all of the activites in this topic, you should go on to the next module: Media and Campaign Evaluations.

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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