a weaving a virtual web:
practical approaches to new information technologies

edited by
Sibylle Gruber
Urbana, IL: NCTE
2000

Egbert and Jessup's Web Search Form
 


Competition Analysis


 


The purpose of this form is to help you to analyze Web advertisements from your  client's competitors. Print as many forms as you need (you are required to complete at least three) and attach copies of the competition's pages to the form.

What is the name of the competitor?
 
 

What's the location of the page?
 
 

What features does the page have? In other words, what do you see?
 
 

What functions does the page include? In other words, what can you do on this page

(Can you order something? Send for information? Comment?)?
 
 

What do you like about the page (be specific)?
 
 

What do you not like/think can be done better (be specific)?
 
 
 
 

Other comments:
 
 


 
 


 


NCTE