Explains behavior as a result of intention. Examines the factors that affect intention including external factors ( family, friends or co-workers) and internal factors (personal belief system).

People go through stages when changing troubled behavior: precontemplative, contemplation, preparation, action, maintenance, termination

The perceived newness of an idea determines an individual's reaction to it. The main elements of the theory are the innovation, communication channels, time, and the social system. Awareness...interest...trial...decision...adoption.

Health Promotion Model

Explains and predicts health-promoting actions.

Encourages planning with the desired outcome in mind and working backwards to determine what precedes the outcome. Intervention is targeted at the preceding factors that result in the outcome.

Human cognition is the mediator between stimulus and response so that the individual is in control over behavioral responses to stimuli.