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HA442 : The Class : Restaurant Business Plan : Market : Market

Examining the Market

An important aspect of developing a business or looking at an existing business is examining the market the operation is intending to serve.

Answer the questions below that can also be found on pages 16 - 23

1. What kind of restaurant business are you in?
2. Who are your target markets?
3. What benefits do your customers think they will receive from your menu and service
4. How would you characterize your markets?

To complete this Topic successfully, please complete the following activities in the order shown below:

ASSIGNMENT 1: Read the assigned text sections and answer the questions in assignment one

You should now:

Go on to Examining Competition
Go back to Restaurant Business Plan

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