Concept Evaluation

HA442 : The Class : Concept Development : Components : Concept Evaluation

Evaluate a Food Service Concept

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After reading about the components of concept development I would like you to find two foodservice operations to evaluate according to the criteria we discussed in this topic.

1. Choose two food service operations, one independent and one chain restaurant. For each look at the following factors:

Name of the operation
Exterior Design
Interior Design
Employee Uniforms
Menu Design
Menu Choices
Type of entertainment [optional]

Evaluate each factor above for each operation and determine if they are consistent or inconsistent.{You may want to set this up in a table so it is easy to see}

2. Write a paragraph or two for each of the food service operations you evaluated in question one. How do you feel the operation reinforces its concept? What can they do to improve?

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Send E-mail to Dr. Rande or call (520) 523-1710