Menu Evaluation

HA442 : The Class : Food Service Control : Menu Planning : Menu Evaluation

Menu Evaluation Exercise

To complete this assignment successfully, you should:

Read the assignment carefully
Open and study the links

A good menu can serve as a valuable marketing tool for a food service operation. While a bad menu can detract from the sales of the operation.

In this assignment you will look up a menu on the internet and analyse it looking for strengths and weaknesses.

You can try your luck to find a menu on the internet to analyse or use the site listed below;
Go to the following page:
www.restaurantsamerica.com

I have bundled several questions together to make it easier and quicker for you to answer.

What type of clientele [demographics] do you feel the menu is intended?

Is the menu easy to read?

Are special items highlighted so they stand out?

Are items listed in logical order?

2. Does the menu provide healthful choices for consumers?

Does the menu contain a sufficient number of items in each category?

Are menu items adequately explained?

Does it appear that the menu items are adequately spread among the kitchen stations?

3. Does the menu support the theme / concept of the operation?

How does the menu support the theme / concept of the operation?

Are the menu prices fairly reasonably clumped together?

4. List your thoughts of the strengths of the menu?

What are the weaknesses?

What suggestions if any can you make for the menu?

For grading purposes, please provide the following information:

Your Name:
Your Email address:

Once you have filled in the areas above, click the Send button below to send your response to the instructor.

Send E-mail to Dr. Rande or call (520) 523-1710