Purchasing on the Internet

  • Products purchased online in 99 & 98 1999 1998 * Books 58% 51% * CDs/tapes 50% 47% * Software 44% 51% * Air Tickets 29% 27% * Clothing 26% 23% * Videos 24% 20% * Hotel Reservations 20% 16%

    Source: Jupiter Communications & Angus Reid

    “25% of all online
    experiences made
    on impulse.”

Previous slide Next slide Back to first slide View graphic version