Application Service Providers (ASP)

  • Advantages include 1. Browser-based capabilities, which reduce workstation requirements; 2. Easy deployment: “Simply click on URL and enter a valid user name and password; 3. Instant upgrades; 4. Minimal up-front costs and technology management burdens on properties or chains.

  • Chains already use ASP technology, such Utopia Life Style Inns, Marc Hotels and Resorts, and Hotel Collection International.

    An application service provider develops software and rents it. It is a third party
    agency that manages and distributes Internet-based software services and
    solutions to clients from a central data center.

    Source: H & A Report

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