1. What is the Web site name and URL?

2. Please describe the products,services and information marketed by this Web site?

3. How would you rate the following: a) page layouts (e.g., cluttered, simple, etc., b) graphics (interesting, too glitzy, etc.), c) response time (e.g., had to wait to five minutes for a graphic to load), d) information content/features (e.g., useful), e) errors (e.g., bad links, dead links) and f) internal linking scheme.

4. Did this site use any push or pull tactics?

5. Is the page title a good one? How do you measure its effectiveness?

6. Does this site provide links to other sites? How are these sites used (e.g., to validate product performance, complementary products, etc.)?

7. Does this site stimulate dialogue with visitors (e.g., e-mail link, online feedback form, etc.)?

8. Overall, what is your opinion of this site?

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