(P2, S3, T1)

Phase 2:  SUPPLY AND DEMAND STRATEGY

Step 3: Professional Management

Topic 1:  Yours and Competitor's Product/Service

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Audio 1:          Welcome to Topic 1 or read Transcript.

Text Reading : Products/Services & Quality - READ TEXT ONLINE

Role-Play Reading: Role-Play Ia - Learn about Products/Service Features and Benefits for the Phoenix Hyatt Hotel:

.........................................a. What are Features/Benefits? See Online Lesson Below (Explanation is included in article).

.........................................b. What are the "features" of the Phoenix Hyatt Hotel? CLICK HERE .

.........................................c. How does a Salesperson "translate" features into Benefits? CLICK HERE!

Online Lesson:  "What is a Product/Service and How is it connected to "Competitive Advantage?"

Web Activity 1:  None

Group Activity1: (20 Points) AFTER reading ALL assignments:  Text, Online Lessons, & Web Activities - DISCUSSION:

                               GO TO VCC: Discuss Seeing Your Product/Service From the Customer's Perspective

HomeworkAssignment 1: (20 Points) Synthesis Question, P2, S3, T1

Project Assignment 1: "Interview Project" Click Here for Specifications

Check Your Grade:  WEB CLASS

Go FORWARD to NEW Step 4:  Customer Management (P2, S4) and Topic 1: Understanding Buyer Motivation (P2, S4, T1)

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Go BACK to Step 3: Product/Service Management

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