HA- 400
ROLE-PLAY COURSE PACKET
FEATURE/BENEFIT FORM
Review all of the Features of the Hyatt Regency Phoenix
and
"translate" features into benefits as in example below
|
FEATURE
|
TRANSITION WORDS
|
BENEFIT
|
| Facility Features | ||
| The hotel conference rooms were recently redecorated | "which means to you" | That all of your meetings will be held in attractive rooms which provide comfort to your attendees |
| We have $1 million "state-of-the art" Audio/Visual (A/V) equipment on property | "which means to you" | That should any equipment failures occur during the meeting, there will be no "down-time" and loss of meeting consistency and fluidity. |
| Food Service Features | ||
| Our hotel offer 24-hour room service | "which means to you" | That your attendees can order food or beverage srevice at their convenience |
| Our hotel offers a choice of a buffet breakfast and lunch | "which means to you" | That your attendees can be quickly served during your busy meeting day. |
Use this form to "Translate" Features Applicable to a Meeting Planner into Benefits