HOSPITALITY SALES MANAGEMENT

 

HA- 400

SALES PROPOSAL TRANSMITTAL LETTER

ABOUT SALES PROPOSAL TRANSMITTAL LETTERS

 

 

 

Assume that your cannot see your "prospective" customer in a face-to-face selling interview. Further assume that the "prospect" wishes you to send a detailed proposal of meeting details and pricing BEFORE they will consider talking with you (salesperson) any further. This is when you use a "Sales Proposal Transmittal Letter."

 

Think of this letter like the "cover letter" that you send with your resume when looking for a job (isn't this also a selling situation)? In this case, your resume supplies details while your cover letter introduces and gives an overall and introductory "softsell." When a proposal is sent in the mail, the salesperson isn't their in person to explain anything. Thus, the sales transmittal letter introduces and gives a "softsell" to the proposal.

 

See the specifications for a Sales Proposal Transmittal Letter Below the example of "stationary." You will understand the content that is needed.

 

 

 

 

 

EXAMPLE OF SALES STATIONARY

HYATT REGENCY PHOENIX

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                  
122 North Second Street, Phoenix, Arizona 85004
 Telephone: +1 602 252 1234 Sales Fax: +1 602 256 0801

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GUIDELINES ON WRITING A "SALES PROPOSAL COVER LETTER"

LAYOUT

Appropriate business letter style appearance, i.e. inside address, salutation, paragraphing, complimentary close, margins, spacing

TYPED

Perfect with no errors in 12 font.

GRAMMAR AND STYLE

Letter is clear and concise. Sentences read well. Letter is upbeat and enthusiastic.

FIRST PARAGRAPH

Include thank-you for contacting the Hyatt as well as a sentence prefacing why you are writing.

SECOND PARAGRAPH

Acknowledge the "buying conditions" or "needs" revealed to you by the customer and briefly state the features and benefits that the Hyatt offers to address each.

THIRD AND FINAL PARAGRAPH

Include a statement regarding future contact. Remember that the salesperson will also follow-up this letter with a telephone call. For example: "Again, I appreciate your contacting us regarding your upcoming meeting. I will call you next Thursday to talk with you further regarding this proposal. Should you have any questions prior, please don't hesitate to call me."

SIGNATURE LINE

Name and Title printed accompanied by salesperson's signature.

ENCLOSURES

Encl: 1 (this refers to the "proposal" transmitted by this letter)