Syllabus |
Consumer BehaviorTo successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown. TEXTBOOK READING: Chapter 3, pages 61-80. ON-LINE LESSON: Consumer Behavior. WEB ACTIVITY 1: Family Cycles WEB ACTIVITY 2: Maslow's Hierarchy of Needs Once you have completed each of the above tasks, proceed to Consumer Research Send E-mail to
Prof. Rich Lei. |
Copyright 1997
Northern Arizona University
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