Syllabus |
Advertising PlanningTo successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown. TEXTBOOK READING: Chapter 2, pages 27-60. ON-LINE LESSON: Advertising Planning. GROUP ASSIGNMENT 1: Find Your Team and Introduce Yourself WEB ACTIVITY 1: Cookies on the Web Once you have completed each of the above tasks, proceed to Consumer Behavior Send E-mail to
Prof. Rich Lei. |
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Northern Arizona University
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