Slide 2 of 22
from a professional's point-of-view
- "..an interactive system of marketing which uses one or more advertising
media to effect a measurable response and/or transaction at any location..." Bob
Stone, DMA, 1994
from a consumer's point-of-view
- "...it's junk mail; it sucks..." Sue Sulzer, 1997
from an educator's point-of-view
- "...it's both..." Rich Lei, 1997