Syllabus |
Retaining CustomersTo complete this Topic successfully, please complete the following activities in the order shown below: TEXTBOOK READING: Chapter 12, pp.281-290 ON-LINE LESSON: Retaining Customers GROUP ASSIGNMENT 1: Creative Strategy Assignment, #5 WEB ACTIVITY 1: Point-of-Sale Promotions This is the last topic in this module. Once you have completed all of the activites in this topic, you should go on to the next module: Media and Campaign Evaluations. Send E-mail to
Prof. Rich Lei. |
Copyright 1997
Northern Arizona University
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