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Getting Started & Course Requirements

The Class | Organization | Readings | Assignments | Web Activities | Communication | Grading

If this is your first time in the class, you should:

  1. Read the help page and get the required plug-ins.
  2. Listen to a brief welcome from the instructor.
  3. Read Getting Started & Course Requirements.

How the course is taught

The class is divided into 4 modules, and each of these modules contains one or more topics. You should read and complete each topic in order. Generally, each topic will consist of required reading(s) from the text book, presentation of on-line materials, research, on-line activities, an assignment, and some form of communication.

See an overview of the modules, topics and assignments for this course.
(You should print this out and check off each item as you complete it).

How this course is organized

ADV311: Creative Advertising Strategies is divided into eight major areas. Buttons for these areas appear at the left side of each page in the course. The eight areas are:

  • Welcome to the Course
    This page contains a short mesage from the instructor of the course.

  • Getting Started & Course Requirements
    This page. "Attending" a class over the internet is different from attending a class on a traditional campus. This page will help you learn how readings, assignments, communication, and other class functions are handled in a virtual classroom environment.

  • Syllabus
    The syllabus contains important information about such items as objectives, expectations and grading. As with any course, you should read the syllabus carefully before beginning any course work.

  • The Class
    This is likely where you will spend most of your time. Required readings, course notes, assignments, and activities are presented in this area.

  • Communicate
    To communicate with any member of the course - student(s) or instructor - visit the communication page.

  • Library
    NAU Cline Library has collected many resources available to students enrolled in the course. These resources are available from the library page. If you find something you think should be included, please send me email.

  • Instructor
    This link will take you to the portion of the syllabus about the professor.

  • Help
    The help page is designed to help you deal with technical issues and problems related to this course.

Required Readings
TEXTBOOK READING: pgs 112-180.

You are also required to read all of the on-line lessons. These lessons are marked throughout the course in this manner:

ON-LINE LESSON: Introduction to CHR101


Each of the topics in this course have at least one assignment. You must complete each of these assignments to pass the class. The method of completing assignments will vary. Late assignments will not be accepted.

See an overview of the modules, topics and assignments for this course.
(You should print this out and check off each item as you complete it).

Each assignment is marked with this icon.

Web Activities

Throughout the class you will be asked to complete activities using the internet. Usually these activities will coincide with assignments. You will be given an idea to research, and a few pointers about how and where to begin your research.

Each Web activity is marked with this icon.


Communication is an important part of this course. You will be expected to communicate frequently with other students, work in groups, and communicate with the instructor. Communication will account for 10% of your grade for the class, so be active in discussions.

On line discussions will be conducted from the new NAU Virtual Conference Center. To access the NAU VCC, go to the communicate page and click on the "Go to the Virtual Conference Center" button.

Group communication will be accomplished either using NAU VCC or via email. Pay close attention to the assignment to see which method of communication is to be used. In any case, communication with your group can be initiated from the Communicate page.

Private (one on one) communication with any member of the class can be conducted via email. Students' email addresses are listed on the Communicate page.


Information regarding grading can be found in the Syllabus.

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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