Getting Started & Course Requirements
If this is your first time in the class, you should:
How the course is taught
The class is divided into 4 modules, and each of these modules contains one or more topics. You should read and complete each topic in order. Generally, each topic will consist of required reading(s) from the text book, presentation of on-line materials, research, on-line activities, an assignment, and some form of communication.
See an overview of the modules, topics and
How this course is organized
ADV311: Creative Advertising Strategies is divided into eight major areas. Buttons for these areas appear at the left side of each page in the course. The eight areas are:
TEXTBOOK READING: pgs 112-180.
You are also required to read all of the on-line lessons. These lessons are marked throughout the course in this manner:ON-LINE LESSON: Introduction to CHR101
Each of the topics in this course have at least one assignment. You must complete each of these assignments to pass the class. The method of completing assignments will vary. Late assignments will not be accepted.
See an overview of the modules, topics and assignments
Throughout the class you will be asked to complete activities using the internet. Usually these activities will coincide with assignments. You will be given an idea to research, and a few pointers about how and where to begin your research.Each Web activity is marked with this icon.
Communication is an important part of this course. You will be expected to communicate frequently with other students, work in groups, and communicate with the instructor. Communication will account for 10% of your grade for the class, so be active in discussions.
On line discussions will be conducted from the new NAU Virtual Conference Center. To access the NAU VCC, go to the communicate page and click on the "Go to the Virtual Conference Center" button.Group communication will be accomplished either using NAU VCC or via email. Pay close attention to the assignment to see which method of communication is to be used. In any case, communication with your group can be initiated from the Communicate page.
Private (one on one) communication with any member of the class can be conducted via email. Students' email addresses are listed on the Communicate page.
Information regarding grading can be found in the Syllabus.
Send E-mail to
Prof. Rich Lei.
Northern Arizona University
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