Syllabus
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  Campaign
    Consumer
      Lesson
Communication
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Consumer Sales Promotion

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Chapter 8 Consumer Sales Promotion

Objectives of Consumer Promotion

Objectives of Consumer Promotion Con't

Six Reasons to Use Consumer Promotion

Reasons Continued

Sales Promotion Can Do Many Things in Support of the Brand

Sales Promotion Can't Do Everything

Sales Promotion Can't Do Everything Con't

Prentice's Consumer Franchise Building Approach

Prentice's Consumer Franchise Building Approach Con't

Marketing Activities in Support of Prentice's Approach

Marketing Activities in Support of Prentice's Approach Con't

Long Term Effects of Sales Promotion

Long Term Effects of Sales Promotion Con't

Four Value Enhancement Tactics

Four Value Enhancement Tactics Con't

Tactics con't

Planning Sales Promotions

Planning Sales Promotions Con't

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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Consumer Sales Promotion

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