Syllabus
Class
  Campaign
    Strategy
      Lesson
Communication
Library
Instructor
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Understanding Strategy

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Chapter 6 Understanding Strategy

The Need for a Consumer Focus

The Need for a Consumer Focus Con't

Writing Advertising Strategy

Inside-Out Approach

Format for Inside-Out Strategy

Format for Inside-Out Strategy Con't

The Creative Strategy

Strategy Con't

Distill a Consumer Benefit and Support

Distill a Consumer Benefit and Support Con't

Advertising Has a Tonality

Advertising Has a Tonality Con't

A Test for Strategy Form

The Outside-In Approach

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

Web site created by the NAU OTLE Faculty Studio

Understanding Strategy

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Table of Contents