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Advertising Basics

To successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown.

TEXTBOOK READING: Chapter 1 (pages 3-26).

ON-LINE LESSON: Defining Advertising.

ASSIGNMENT 1: Field Trip to the Grocery Store

GROUP ASSIGNMENT 1: Register in the Virtual Conference Center

WEB ACTIVITY 1: What's in a Brand?

Once you have completed each of the above tasks, proceed to Advertising Planning

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490