Creative Advertising Strategies
Strategic Advertising Campaigns 4th edition , by Schultz and Barnes
Congratulations! You and I will be part of the brave new world of web-based instruction. This course has been developed in a series of modules which will help organize the semester and assist you through the learn ing process. Because this course will be largely self-directed, you will need to stay current with your readings and assignments in order to proceed from module to module. You will be assigned to a team and through e-mail and other electronic means, have the ability to communicate with your teammates in order to prepare a comprehensive advertising document.
This course is designed to give students a basic understanding of the creative strategy development process and an appreciation for the critical rol
e strategy plays in designing an advertising campaign.
There are four course objectives :
Course material will be presented through a combination of PowerPoint presentations, text readings, and current industry examples. Students will be required to activ ely participated in a team project. Students are responsible for all reading material prior to accessing the PowerPoint presentation materials, and should plan on contributing regularly to class discussion.
Parallel Section :
ADV-311 is offered this sememster as a traditional lecture course and is being "videostreamed" for your access. If you wish to view the videostreamed lectures, there will be instructions posted on how to access this material.
A total of 500 points are possible, as follows :
A 90% 80 % 70% 60% grading scale will be utilized. All AD majors are reminded that they must receive a grade of C or better in this course.
Course Policies :
It is imper ative that you keep current with your reading in order to gain from lecture. Attendance is in your best interest as questions for the exam will come from both the text and lecture discussion. At the professor's desecration a "secret word" may be given i n a particularly poorly attended class which could have significant point value on an exam. You are expected to take an active role in class discussion. Class participation may factored in your final grade.