Syllabus
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Lesson
Communication
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Defining Advertising
This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.
Start the Slide Show
Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.
After you have viewed the PowerPoint Lesson, you should go on to Assignment 1
Table of ContentsChapter 1 - Defining Advertising Integrated Marketing Communications Key Terms Associated with Memory After you have viewed the PowerPoint Lesson, you should go on to Assignment 1 |
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Prof. Rich Lei.
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